Play Branding

BRIEF: To design a branding and identity solution for an immersive theatre production of Romeo and Juliet, targeted at Gen Z. PROCESS: Primary & secondary research into Gen Z lifestyles, life goals, and motivating factors. Research into colour trends and product placement for Gen Z. Ideation to highlight trends and key points identified in research stages. Concept development and reiterations after feedback sessions and focus groups. MEDIA & SKILLS USED: Photography, monoprinting and illustration. Programs used were Adobe Illustrator & Photoshop.